The strawberry is a delicate fruit; in heat it loses its freshness within hours. That is why, for us, shipping is far more than putting a box on a vehicle.
Why does pre-cooling matter?
The harvested batch is cooled quickly, before it carries the field's heat any further. The fruit's clock slows here; shelf life is won or lost in this first step.
Unbroken temperature
From pre-cooling to delivery the temperature is kept controlled and unbroken. If even a single link in the chain warms up, the freshness gained does not come back.
Packaging and transport
Packaging and palletizing suited to the cold chain protect the fruit from both impact and heat. Reefer vehicle or full truckload; planned shipping to fit the need.
Why is the blueberry more flexible?
The blueberry's cold-storage life is longer than the strawberry's. That means planning flexibility in export and scheduled shipping.
